Human Instinct & Habitual Response
Subliminal Search Videos
The main purpose of a subliminal search video is to help your new customers feel they can skip the need to perform the actual search. The videos are designed to grab their attention at a subliminal level and then most will habitually want to see what you have to offer. After all, the question in the Search box is a big bold claim and most people will give you a chance to back it up because if you can, you just made their lives a lot easier.
If someone is interested in the answer, they’re almost compelled to look into it because of a human instinct sometimes called “Fear of Missing Out” (FOMO). Most will at least have to take a look and that’s when your hook is set.
1) What do you want to tell people that are looking for what you sell?
2) What questions do you think your potential new customers are asking?
3) Take every opportunity to reinforce why people should do business with you.
Subliminal Search Video Sample Uses
This example shows how a pizza restaurant would grab the attention of anyone that wants to know: “who has the best pizza in bellevue?”
In this example a restaurant owner could target burger lovers with: “best gourmet burgers on the eastside”
If you sell BBQ, your most important message might be a search term like this: “Who has the best bbq in kirkland?”
If you sell SUSHI, you could use a search term like this: “Who makes the best sushi in kent”
If you are a chiropractor in Bellevue, one message you want to get out is: “Best chiropractor in bellevue”
If you own a chiropractic clinic in Everett, your most important message would look like this: “Best chiropractic clinic in everett”
What do you want people to know about your business? Put it in the search box and show your customers the answer is YOU!!!
Use a Preemptive Subliminal Search Video
to Eliminate the Need to Search.
While your most important message can be a text post, an image post gets more business, and a video post generates the most business. What this really means is, you should put your most important message in a video.
To Get The Best Response On Facebook….
Works
Works Better
Works Best
Special Consideration:
Text posts compete with all the visual eye-candy distractions that appear around it. Your message needs to be the dominant visual presence and video is more engaging than a still image. That’s a big part of the reason why Facebook auto-plays videos when they come into view. It’s also why YouTube is more popular than Facebook.